ImpaCD is an interactive media sales tool developed by yours truly, Aniglyphics. A powerful method of delivering sales and marketing information to potential and existing clients on a single CD, which replaces the traditional paper delivery method. The name itself is a clever integration of the actual media and the idea behind it…giving your presentation some impact. Bauer Bodni was chosen for the font due to its strong serifs and exaggerated line variation, thus conveying a corporate feel. The CD was added as the dot on the “i” to add a fun and playful touch.